GPS Visual Communications - Design Glossary
Graphic Design
Creative design is what GPS Visual Communications is all about. We have a vast experience in graphic design and our aim is to translate your business objectives into compelling ideas and effective communication. Whatever your graphic design needs, we'll work with you to produce a winning solution:
- brochure design
- business cards and stationery design
- logo design, brand identity and corporate identity
- point of sale design
- direct mailers, flyer and poster design
- window sticker design and other promotional items
Why not view some of our graphic design work? Or r
eturn to the GPS creative design home page.
Logo Design and Corporate Identity
Every type of organisation needs a strong logo and a consistent set of corporate guidelines. Why? It's the difference between customers and suppliers taking you seriously or not. A good logotype or visual identity is like an ambassador for your company or brand helping to make a memorable connection with people. Logos can (and should) be used everywhere: your website, corporate literature, vehicle livery, business stationery, staff uniforms, business cards, etc.
At GPS, our designers have a wealth of skill, knowledge and experience when it comes to designing logos and corporate identities. We often have several people working on a new logo as we know that this guarantees a wide range of ideas to choose from. We take great care in refining and tweaking your chosen design so that you end up with a design that not only looks good wherever it's used but will reflect and actively promote the core values of your company.
Why not view some of our logo design work? Or r
eturn to the GPS creative design home page.
Printing and Print Management
Often it's technical understanding and managerial / logistical skills that creative designers lack. At GPS, we have dedicated team members who are experts in outsourcing and managing our print. Coupled with this is our creative team's thorough knowledge of design for print and close relationships with our printers.
Why would you use GPS to supply your printing when we simply outsource it?
Here are a few good reasons:
- Our print managers have years of knowledge and experience
- Once a job has gone to print, mistakes can prove very costly. Let us take the risk
- We have strong relationships with many print companies both locally and further afield. This choice of tried and tested print suppliers means we know who to turn to for any given job
- The volume of print we do with our suppliers means that you can benefit from our preferential terms - our quotes are usually more competitive than you'd get direct from the printer
- If we are handling the graphic design we will work closely with our printing partners to make sure that the end result is what you expect and that everything is done on schedule
Why not view some of our print design work? Or r
eturn to the GPS creative design home page.
Web Design and Development
Our approach to website design is to offer bespoke sites tailored to our clients' objectives. We make sure that our sites are built on strong foundations so they are easily (and therefore cost effectively) updated. We use the latest software and techniques to make sure that sites are fully optimised for the search engines, download speeds and target end users' requirements.
We have a vast experience in creating interactive Flash content. We know how to make it a seamless part of any web page whilst providing alternative content for people who can't (or don't want to) view Flash interactive media.
Every site we build will be fully compliant with industry standards of XHTML and CSS, and we do more than pay lip service to accessibility issues. Every site is tested on multiple browsers to make sure what we see is what the end user gets.
Often we are approached by startup business that have ambitious plans but are critically short of money. We can make sure that your new website will offer maximum value for money and have a clear, budget-friendly upgrade path. What does this mean? It means you keep your options open and your website can evolve and grow as your business does.
Our clients are increasingly asking for data driven functionality so that they can collect user/customer details, add news/blog stories, product databases, shopping, and other e-business applications. We can provide most of these solutions in house. Where necessary we use our tried-and-tested business partners who are dedicated e-business developers. This way you can be assured that you'll always get the best of both worlds - a great looking site with a rock solid back-end.
Why not view some of our web design work? Or r
eturn to the GPS creative design home page.
Strong graphic design skills are just the beginning when you start talking about digital media. Time-based media like audio, animation and digital video add a whole new level of complexity. Add to that user interaction, interface design and non-linear content and you're really adding to the challenge! Our multimedia guys each have at least 10 years experience in this multi-disciplinary field of design, so you know you're in safe hands.
We have a long and successful track record of creating interactive presentations, e-learning, animated product concepts, quizzes and games published on a variety of media including CD and DVD, internet and intranet sites, USB Flash (or 'Key') drives, etc. From simple PowerPoint templates / revamps to bespoke, self-contained applications we've done the lot!
Why not view some of our multimedia design? Or r
eturn to the GPS creative design home page.
Computer Generated Images and Animation
There are times when nothing beats a 3-D generated image or animation, like when you want to show your client what your idea for a product / exhibition / building is going to look like even though it doesn't exist yet! Not only can we create near photo realistic images, we can also bring them to life through animation. We have modelled and animated everything from soap and shampoo bottles to full shop refits.
Combined with our multimedia and website skills, we can do something really unique and add that extra bit of magic for communicating with your clients.
We can even produce computer generated (or CG) character animation. This is something you see constantly on TV and in films these days and can be a really effective way of creating a memorable and emotional contact with your clients or target audience. If you're frightened this will take a titanic budget [apologies for the really bad pun] then please come and talk to us - you may be surprised.
Why not view some of our CG design work? Or r
eturn to the GPS creative design home page.
Photography
Sometimes, nothing beats a good photograph. We have have our own digital studio which is ideal for cost effective product shots, still life, etc. When our in-house skills or kit won't cut the mustard we have close relationships with several specialist photographers and we are experienced in art directing both on location and studio shoots.
Whatever your needs, we'll make sure that any photography perfectly complements any design work we do for you and enhances your visual communication.
Return to the GPS creative design home page.
